Being an entrepreneur is not the easiest process considering that it doesn’t guarantee a stable source of income and it involves a lot of risks.

As India is slowly moving towards being self-dependent, more and more individuals are venturing out towards setting up their own businesses rather than being boxed by the regular 9 to 5 jobs.

As great as this is for the country there are bound to be some hurdles along the way for the entrepreneurs that can prove to be demotivating and difficult to overcome, especially since they are relatively new to running a business. So, we shall explore what occurs behind the scenes of one such start-up and exactly how these young entrepreneurs tackle obstacles along with understanding the role of mental health in the process of setting up a company.

Ecom Consulting is one such commendable entrepreneurial venture. This company was started by Vijay Sivaraju, Vaishnavi Maganti and Jahnavi Maganti in July 2018 and has been in an upward trajectory ever since.

Ecom resized

Ecom Consulting is a consultancy that helps with the A-Z of starting and growing a successful eCommerce business. Their client base ranges from individuals looking to start a side-hustle or pursue the business of selling online as a full-time venture. To add credibility to their service, they personally run and manage successful eCommerce stores where they sell consumer goods. This way they are always on top of market trends to better serve their clients.

They even offer an e-learning course that teaches you to start a profitable business online from scratch, without requiring heavy investment. You can learn more about them and their services through their website and social media handles linked at the end of this article.


I had the wonderful opportunity of conversing with Jahnavi Maganti and Vaishnavi Maganti, the two sisters, who are co-founders and partners in the business to get a sneak peek behind the scenes of what it takes to set up a company.

When did you start the business, and can you tell me a little about how the company came to life?

Ecom consulting was set up in July of 2018. Both sisters always wanted to set out and build a company of their own. They never had a business idea to begin with, but they did know they wanted to become entrepreneurs.

Joining hands with Vijay, they started out by digitally transforming architects’ profiles, as the industry was heavily dependent on word-of-mouth. This was one of their first projects as a company which didn’t work out.

Instead of being disappointed by this roadblock, they changed their company’s path to focus on eCommerce as it was a booming industry. They successfully exploited a gap in the market which traditionally was asset heavy in terms of logistics & warehousing, and created a lean supply chain model on which they set up their own eCommerce stores as well as helped up-and-coming entrepreneurs set up their own stores through their consultancy.

How did you deal with start-up anxiety? 

Start-up anxiety is the anxiety associated with starting and running an entrepreneurial venture. For Ecom consulting they had a unique way of dealing with the anxiety. They made sure ‘not taking any action’ was never an option. Instead they made sure to divide their tasks equally and held each other accountable by providing end of the day reports to show their progress on their respective tasks. They focused on the action and task at hand to counter from worrying about how a ‘Herculean’ of a task setting up a company can be.

This structure of dividing and managing tasks allowed them to keep the momentum going.

What were your main anxieties and fears that came with the starting a company? How did you develop the confidence in the business?

There were three main concerns when starting out the business.

  • The first is to be aware of the risks associated with starting and growing a business and be willing to make those calculated risks. The best way to tackle the fear of taking these risks was to not get emotionally attached to any idea. Making sure to be objective allowed us to move on from an idea if it didn’t work.
  • The second is to prioritise the workload and follow through with the execution it requires.

“As an entrepreneur you are required to overlook everything, from idea to planning and execution.” – Vaishnavi

“Once you start the task you have to see it through till execution. I consider it as completing the full circle or closing the loop…”- Jahnavi

  • The third hurdle for them was time management and work morale. When the three of them started the company, Vaishnavi and Vijay had full-time jobs while Jahnavi was still in her second year of under graduation. In addition to that, with all three of them being in different continents (Singapore, US & UK respectively), the company depended on them working like a well-oiled machine in order to overcome constraints such as time differences or their own work commitments.

“When I was working on the business and juggling my education, I didn’t want to compromise on my task at hand. At any given point one of us had to compromise on the timings of our calls. Sometimes I would miss a lecture because I wanted to prioritise Ecom Consulting”- Jahnavi

The way the founders prevented themselves from getting too anxious about any particular risk was by putting the business’s interest at the top and looking at all the steps they took for the business through an objective lens rather than fixating on the risk and the possible negative consequences. They focused on the ‘return on investment’ as a measure for any risk and if it didn’t work they didn’t allow that failure to hold them back from moving on or taking other risks that could grow their business. 

How did you handle stress and pressure? Also building a company can be a slow process so did you get demotivated at any point?

On the question of stress, the sisters believe in the importance of stress awareness and management. They believe that it is as important to acknowledge their stress as it is to work consistently.

They point out that stress hinders productivity. Taking that time out, even if it is only an hour, is important for your mental health.

“For me, working out was my way of destressing. I had to work out every day for me to be able to function. Since I was in University, interning at PIMCO and working on the business I would workout at 11:30 to 12:30 in the night occasionally because that was the only time I had!” -Jahnavi

When coming to the mindset that worked for them, they said that the three of their personalities was also something that helped the relationship. While Vijay served as a realist, Vaishnavi and Jahnavi were optimistic which made a good equation when it came to handling hurdles. Even when they faced a situation where the outcomes weren’t what they expected they made sure not to dwell on it, and rather moved on to the next task at hand.

Did you all have trouble having a work-life balance? At any point did you feel that one had to compromise more than the other?

The sisters mentioned that both had their own way of prioritizing and balancing work. This recognition allowed them to give each other the space on how they managed their own time and gave each other the space.

“In University, it would get quite hectic for me to study, work and have a normal social life. My friends were the best way for me to relax, so we’d do dinners together and then I would stay up late into the night to finish my work”- Jahnavi

Knowing their own responsibilities and knowing what was required of them for the company’s growth allowed them to keep the company momentum going while making sure to prioritising their personal needs. On the topic of if anyone felt like they had to compromise more the sisters were quite clear that their passion for their company never made them feel like anyone was compromising ‘too much’. 

“We all knew our jobs and our responsibility towards the company, and we were all on the same page. We were all also equally passionate about the business so at no point did we ever feel that way” -Vaishnavi

How did the relationship between the three of you work? As sisters how did you manage to differentiate between your personal relationship and business?

All three believed that the foundation of a strong business relied on them being brutally honest with one another. This work relationship developed over time, but it was their single-minded passion & loyalty towards Ecom Consulting and each other that kept them together.

On the topic of balancing their personal and business relationship, the two sisters always highlighted the importance of maintaining boundaries.

“During the initial stages of the business, we would have a business call, end the call and two minutes later call back to catch up like sisters. We had to take such extreme steps to make sure to differentiate the two since we knew that was necessary. During the business call we decided on boundaries to not talk about family or anything personal. It had to be all work related.” -Vaishnavi

They also mentioned how with time, maintaining the boundary became easier.

“I think the business has also improved our relationship as sisters. After a fight (as sisters) now, 10 minutes barely passes by before we patch-up as one of us will have to reach out to the other if we need discuss business. Invariably, our fights don’t last that long anymore ha-ha.” -Jahnavi

When did you hire your first employee?

August of 2019 is when the company made its first hire through an agency that outsourced customer service representatives. However, they realised that it was not working for them.

“It felt like we were working with the agency and not the employees. As a start-up we needed to hire our own employees so we could create our own work culture, as well as function the way that we found most productive as a team.”- Jahnavi

It was in April 2020 that the company made its first direct hire. As a start-up the founders realised that setting up their own work environment was an important part of building a company and shaping their own environment would allow them to increase productivity and growth.

Given the fact that you are so young, did you find it difficult to make sure your employees and clients have faith in you? Was there pressure when you realised that you now are responsible for the livelihoods of your employees?

We ensured that the focus is always on the ability of the company rather than our age. They pointed out that the current concern of the market is ability over experience. To ensure the faith of their consulting clients they created profitable eCommerce stores as a proof of concept which reflected their expertise in the eCommerce niche.

When coming to employees, the founders were very keen on emphasising on being a ‘team’ rather than maintaining an ‘employee and employer’ relationship.

“We always made sure that our employees felt comfortable with us and could message us at any point if they were stuck or struggling with the task in hand. As a personal responsibility, we always ensure that we have our foundations right which lends credibility to us as leaders. For example, if Jahu’s team had a project, Jahu made sure to know the nuances of the topic so that she could handle any questions her team might have, if not, she had to be willing to learn it and solve those problems for her team.” -Vaishnavi

The sisters also highlighted that as employers, they depicted themselves as problem solvers rather than as ‘bosses. On the topic of how they felt as an employer they believed they are just happy and in high spirits to be working with the bright and motivated employees. They look at their employees as individuals who will help them expand. They don’t look at it as a financial burden but an opportunity to expand.

” it feels surreal to know that we provide people with their source of income, it’s a huge responsibility that we don’t take lightly.” -Jahnavi

As a growing company, what are your views on leaves and holidays? For example, giving employees mental health breaks, menstruation leaves and maternity/ paternity leaves.

As young entrepreneurs the focus for the three was to create a productive and comfortable work environment for their team. They hold the belief that when it comes to working, it is important that their employees bring their ‘whole self’ to work and giving time off to recuperate is just as important as working itself.

“There was a situation where one of our employees seemed to be distracted. When I reached out to her, she said that her friend’s father was in the hospital and she couldn’t seem to focus on her work because of that. Even though at first glance the relationship might not have seemed too personal, I realised she was affected by it, so I told her to take the day off and come back tomorrow when she felt better. If you are mentally struggling with something, not only is it going to distress you but will also affect your work quality, that way you are neither helping your work nor yourself. It’s as simple as that” – Vaishnavi

The company currently has an unlimited leave policy. The idea behind the policy is that it allows team members to have the flexibility and the independence to choose their working timetables. An example of this is difficult to find in the corporate world we live in today.

What are your current goals that you have set for the company?

As a start-up, they are currently focusing on creating a self-sustaining system that displays strong growth year after year, whilst creating a healthy team environment that can enable this growth.

Final words from the entrepreneurs to entrepreneurs in the making….

“Once an idea is formed, it needs to be acted upon. Building a company isn’t glamorous, you need to just start somewhere.”- Jahnavi

“There is no one perfect way to start a company and run it. You need to believe in yourself, be your biggest cheerleader and your efforts will help you carve your own entrepreneurial journey.” – Vaishnavi 


Today’s entrepreneurs are moving towards changing a market but also focusing on creating a more accepting and comfortable work environment. Becoming an entrepreneur comes with a lot of risks and the psychological impact of running a business can be quite high. Going behind the scenes of one such business gives us insight on what are the likely hurdles and the mindset that worked for them to overcome their anxieties and hardships. There is no set rule book on how to start or run a business, it is all about going by instinct and knowing that addressing the stress and anxiety is important for the company as well.

Ecom Consulting addresses the needs of their clients and their team members while keeping true to their own strengths and building a system that works for them. With Entrepreneurs like Vaishnavi, Jahnavi and Vijay, it gives us hope that companies can create not only a diverse market, in terms of services and products available, but also create a marketplace that operates and addresses the needs of the employees.

Ecom Consulting: 

Website : www.ecomconsulting.com

(for e-learning courses) https://www.ecomconsulting.com/our-courses/

Instagram : https://www.instagram.com/ecomconsulting_/ 

Facebook : https://www.facebook.com/ecomconsultingofficial/

Follow the founders: 

Vijay : https://www.instagram.com/vijaysivaraju/ 

Vaishnavi : https://www.instagram.com/vaishmaganti/ 

Jahnavi : https://www.instagram.com/jahnavimaganti/ 

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